6/4/20

Position Available: Digital Marketing Intern




Job Overview
Job Type: Internship
 
I am hiring a (one) experienced Digital Marketing Intern to help my business (and audience) grow DC Running Coach toward a new direction.  Specifically, I aim to grow an audience for a science-based podcast covering the latest developments in cognitive, social, positive psychology research, with the ultimate goal of engaging the audience in an informative manner as to how each of these areas of research contributes to holistic health.  The latter has been the focus of my coaching business the last 12 years, so the goal is to now expand the avenues in which I can deliver this message.

Responsibilities for Digital Marketing Intern
  • Analyze digital data to draw key recommendations around website optimization
  • Conduct social media audits to ensure best practices are being used
  • Maintain digital dashboard of several different accounts
  • Prepare emails to send out to prospective guests for weekly podcasts
  • Monitor key online marketing metrics to track success and contact consumers
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message is consistent

Qualifications for Digital Marketing Intern
  • 1+ Years of Experience in Digital Marketing
  • Experience executing paid social media campaigns
  • Bachelor's degree in marketing or business or digital marketing certificate
  • Knowledge of video and picture editing software such as Adobe
  • Must be able to juggle multiple projects at the same time
  • Detail-oriented approach to weekly communication (reports)
  • Competency of all social media platforms
  • Knowledge of content management systems

This is an unpaid internship in which you will work remotely.  This position can lead to full-time paid employment with DC Running Coach after 3 to 6 months.
Experience:
  • social media management: 1 year (Preferred)
Email: mike@DCRunningCoach.com

4/12/20

Working and Working-Out From Home



Working from home is the world in which I've been living most of the past 10 years with DCRC.  I see that there are online articles floating around all over the place on "How to Adjust to a Work-From-Home Environment" and "6 Things You Can Do TODAY to Improve Your Productivity While Working From Home!"  It's all practical advice, so I won't belabor the point here.  Without having actually read those articles, my #1 tip is to find a place with the least amount of distractions, which might actually be outside your home.  For me, I've found that the UMD library is where I am the most productive, with a specific section of the specific floor that I go to.  With that shut down, I still have other backup options I've used over the years.  Yes, I'm sitting at my home desk 80-90% of the time when I'm working these days, but I also know it can be beneficial to go outside for a while to get other type of work done, like reading and/or less-consuming work.  

As it relates to training, some of you are now feeling "cooped up" because you don't have the separation of commute-work-gym-commute-home that you used to have.  So now you might not always have the usual peppy enthusiasm to do ST because now instead of doing it at the gym, you're doing it where you work and eat.  My advice on this is the same as it's always been, try doing your ST outside!  There has to be some small park or patch of grass near your home in which you can take your bag of ST goodies and knock it out.  

Either way, whether it's working at home or working-out at home, you have to flip a switch in your head that enables you to switch modes (see Link below).  One tactic here is to change your clothes when it's time to workout.  Maybe you've been lounging in workout clothes all day, and that's fine…you don't have to wear your business attire when working from home (I hope you don't!), but make it a point to change clothes, as in putting on a "uniform".  Uniforms have a special connotation in that it allows us to make those small yet meaningful identity changes, which enables us to "get in the right zone" prior to the workout.  Maybe you have a favorite workout T-shirt?  …special tights/shorts?  …headband!?  

Whatever it is, now more than ever is when you can use that to your advantage.  Switch clothes, put on your workout uniform and "go to work"…flip the switch in your head!  Thank you, Sly!

Train hard!

Mike

4/2/20

Social Distancing & Evolutionary Psychology (& Running)



Regarding the social distancing protocol that is in place, it certainly makes sense and is reasoned to be the 2nd best way to stop the spread of the pandemic, with the eventual mass vaccine/anecdote being 1st.  As it relates to being outside and being the social creatures that we are, in the past week I've seen more runners out-and-about in DC than usual.  DC is always crawling with runners, which I enjoy about my city, but I see more than usual these days, with people having extra time to workout if they're not at the office/commuting.  I see some of them running in the outside lanes on Connecticut Ave to attempt to keep distance between the folks on the sidewalk (and since they're are relatively few cars on the road).  The trail behind my apartment building is full of walkers and runners every time I peer out my window.  Hopefully everyone maintains this level activity when the world gets a full green light again, right?

With people feeling "cooped up" and/or isolated after x-amount of days/weeks in their homes, it's sensible that they want to get outside and at least see other humans (we are social creatures by nature), as well as to importantly enjoy fresh air.  I don't see any issue with doing workouts outside, just be smart and keep your distance.  The efficacy of face masks is debatable at the time of this post, but use them if that's what your gut tells you to do.  Bring hand sanitizer or thin gloves if you're using outdoor equipment, as it looks like most apartment/office gyms are shutting down too.  ST videos on Youtube can definitely shake up your routine and keep it fun!  There is no shortage of ST/PT vids online, have at it!  Whatever you're doing outside, I don't believe that you have to feel guilty about it.  If you know you have symptoms (fever, dry cough, abnormally low energy) then I assume you're self-quarantined already.  I receive university emails daily regarding virus updates, and I also keep checking the CDC website, and here is the most basic info about corona that I will repeat here:

"People may be sick with the virus for 1 to 14 days before developing symptoms. The most common symptoms of coronavirus disease (COVID-19) are fever, tiredness, and dry cough. Most people (about 80%) recover from the disease without needing special treatment.  More rarely, the disease can be serious and even fatal.  Older people, and people with other medical conditions (such as asthma, diabetes, or heart disease), may be more vulnerable to becoming severely ill."

We’re all in the same boat right now in terms of canceled races/events…things that were very important to us are now completely off the radar until at least July at this point.  Some of the bigger international races have postponed their date to the fall, in which it's nice to see that they're trying to salvage the experience for everyone involved.  I always say that I'm optimistic, but not blindly.  I'm hopeful for the miracle of modern science to put up a winning fight against Mother Nature with this new pandemic, but I obviously can't make any educated guesses beyond that of our true experts, to whom I've been listening as much as I can outside the usual news outlets.  In the meantime, and to reiterate from above, you are not a selfish individual for being outside in the fresh spring air right now.  You want to keep your momentum in terms of health/fitness, and there's a reason fit people are less affected by the virus.  Your athletic goals and events are a part of your identity and your psychological well-being, so you have my support, just don't be overzealous about it in the face of others.  One of the runners I coach was slated to run his first 50-miler this weekend, but it got canceled, yet he's possibly going to run 50M on his own this weekend and serve as his own support staff too.  No qualms from me (as long as he protects his immune system afterward and takes a full recovery week, right?).

Personally, I am still symptom-free and I've been doing relatively short runs most days.  Some people on the sidewalk appear to be almost jumping out of the way when they see me coming.  No doubt, you too have at least once had a stranger "dodge you", as if you're a weapon or a zombie.  I acknowledge that it's an eerie feeling to experience that, and despite how high our self-esteem might be, it can sting for a moment.  Don't fret or take it personally.  That's evolutionary psychology making it sting…the "need" to be accepted by the rest of the tribe, or to be affiliated with others (Maslow's hierarchy, see attached photo), or to at least not feel like an outcast, right?  To that last point, we have sensitivity ("sensors") built into our animal/primate brains to sense danger, which is not just physical threat, but also disease, germs, and the sick people around us.  Hence the great debate in psychology about whether altruism really exists, or if we help others merely to get rid of our own feelings of sympathy, pity, remorse, or disgust and/or to make ourselves feel good/noble for helping someone else (spoiler: altruism does exist).  


I begin the psych courses I teach with a reminder that to ignore evolutionary psychology is to miss out on the understanding of almost all of our modern behaviors too (as a species).  Everything is just more sophisticated now.  There's a reason people might unknowingly exaggerate their movements to avoid you while you're running, for the very same reason you feel uneasy when they do it.  The explanation is that we are, a) creatures designed for survival = "stay away from the bad stuff", and b) creatures designed to be social.  You can make the same jokes I have about how social distancing already began in 2010 with the advent of smart phones (haha), but I empathize with any of you who think it's odd when parents warn their kids, "no, honey, wait!!!" as you walk into your building at the same time as a family (as I did last night…I chuckled to myself…it was so damn eerie to be a part of that moment).  Or the one person I saw in the grocery store who nearly had a panic attack when someone walked past with a cart within 6 feet.  Luckily that's been the exception and not the norm.

I tend to be the odd-ball anyway who waives and smiles at people when I run around the city, so there's one way to keep the normalcy…go ahead and waive/smile/head-nod at some people you see out there.  Evolutionary psych tells us that one of the first "symbols" we recognize as newborns is a smiling face.  Keep the sense of community/friendliness going, just as I say thank you on-the-fly as often as I can to the race volunteers at the aid stations during my races.  Viva la happiness.  Don't feel guilty, don't feel shame, don't feel like a mutant.  Stay active, run outside, just don't annoy anyone.  Check the CDC site occasionally, please (please) don't stay glued to the news stations or online headlines/clickbait (life is not horrible).  Who knows when this will "flatten out".  I'll be optimistic for at least local races to occur in the fall.  Stay motivated…feed your momentum, your identity ("ego"), and keep me posted, I'm here to help you navigate.

Be Healthy,

Mike

1/9/20

Mike's Video Series on Run Form...Now Available!!!

 
Hello Everyone!

I hope that your 2020 is off to a great start!  My long-awaited video series on proper running form is now up on Youtube!  The brainchild was ~6 years ago, but it's finally done, whew!  Many of you reading this blog made a small investment in me when you signed-up for coaching.  Otherwise, I hope you find the video series beneficial.  Please feel free to share!

I'll eventually add more videos to my Youtube page, like a "Coach's Corner", as in a series of short 1-5 minute videos where I discuss various topics (e.g., sections of my book), so subscribing to the DCRC Youtube Channel also helps.


Here are the quick links to the videos in the series:

Video Intro A - General points and philosophies:
https://www.youtube.com/watch?v=cWT2wzm5Ct8

Video Intro B - Background info on Coach Mike:
https://www.youtube.com/watch?v=V2249fSqz90

Video #1 - Arm Swing:
https://www.youtube.com/watch?v=Lmb2KwMK6hs 

Video #2 - Posture:
https://www.youtube.com/watch?v=q7FQ-3YdzNg

Video #3 - Stride Rate (cadence):
https://www.youtube.com/watch?v=ySJQQaTI6KM

Video #4 - Stride Length:
https://www.youtube.com/watch?v=6tHP1Zj4fsY

Video #5 - Foot Strike:
https://www.youtube.com/watch?v=9yNhGHqNocg

Video #6 - Closing Thoughts:
https://www.youtube.com/watch?v=9fxHrFpUuvU


Have a great 2020!

Mike

P.S.  As you'll see, the main 3 videos (the "main beef") on stride rate + stride length + foot strike are loooong, and that is intentional, as these 3 topics are the "main beef".  I elected not to break the longer videos up into even smaller ones because it would potentially scramble the order of them when someone was watching, so for simplicity's sake, I stacked the videos just as I present them during a Running 101 session.